Severna Builds Collaboration and Ethics Statement

My Youtube Channel, Severna Builds, is a hands on DIY channel focused on laser projects, workshop builds, and practical tutorials for makers. My goal is simple: help viewers spend their money wisely, build safely, and get better results with fewer headaches.

I work with brands occasionally, but only when it makes sense for the audience and I can stand behind the product or service.

How sponsorships work here

If a video includes paid sponsorship, I will clearly disclose it in the video and in the video description. If I do not explicitly say a video is sponsored, then it is not sponsored.

When I choose to work with a brand, it is because the product or service fits the channel, I have evaluated it, and I believe viewers can reasonably expect solid customer support and a fair experience after purchase.

A sponsorship should enable what I do, not control it. Severna Builds is not an extension of any brand’s marketing team.

Product loans and free products

Most tools and materials on the channel are purchased by me. Sometimes a company may loan, provide, or send a product at no cost. If that happens, I will disclose it clearly in the video and description.

Receiving a product does not guarantee a positive review, a dedicated review, or any coverage at all. I do not make videos in exchange for free products or services.

After filming, products may be used regularly, returned, donated, or given away depending on what was agreed in writing.

Editorial independence and approvals

My work is my own. I decide what I create, when I create it, and how it is presented.

Brands may review a sponsor segment for technical accuracy only. Brands do not get creative control, and I do not submit full videos for approval or revisions.

Safety, legality, and integrity

I will not promote unsafe practices, misleading claims, or products that are clearly not ready for real users. If a tool category has meaningful safety implications, like lasers, I care about safety features, documentation, and support.

If your product requires me to hide problems, avoid mentioning limitations, or present marketing claims as facts, it is not a fit.

AI and creative assets

I may use AI tools for brainstorming or drafts, but I do not present AI generated output as real testing, measurements, or results.

Affiliates and links

Some links may be affiliate links, which means I may earn a commission at no extra cost to the viewer. I will disclose affiliate relationships in descriptions where applicable. Affiliate links do not buy opinions.

Calendar and performance expectations

I control my calendar. I will collaborate on timing when possible, but payment does not buy scheduling priority.

I do not guarantee views, conversions, or engagement. All traffic is organic. I do not buy ads, views, followers, or subscribers.

Rights and sharing

You are welcome to share my videos by linking directly to the original YouTube upload. My videos may not be re uploaded elsewhere without my consent.

What I typically say yes to

• Tools and materials that improve maker results or safety
• Products with clear support, warranty, and real availability
• Brands willing to play the long game and build trust
• Sponsorships that align with actual projects, not random ad reads

What I typically say no to

• Anything that requires a positive review
• Anything that requires editorial control or approval rights
• Misleading performance claims or vague specifications
• Low quality clones and “white label” products with weak support
• Requests for guaranteed virality, views, or timelines that ignore real testing

If you have read this page and it aligns with how you work, use the inquiry form below. Brands who submit complete information get a response faster.